Pantone Colour of the Year 2023 - Viva Magenta! – Paper Starlights

Pantone is the leading authority on colour and has been for over 50 years. The company's Colour Institute works with companies from around the world to ensure that colours are consistently applied, interpreted and used by designers across all disciplines.

Pantone 2023 Colour of the Year - Viva Magenta

Viva Magenta 18-1750 is a shade rooted in nature descending from the red family and expressive of a new signal of strength and self-expression. It is a fresh, bright fuchsia pink that delivers confidence, vigor, passion and joy.

According to Leatrice Eiseman, executive director of the Pantone Color Institute, it is said to be "inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known".

How to use Viva Magenta in your home

The colour can be used as an accent or mixed with other hues to create a dazzlingly vivid palette. You could use Viva Magenta as a pop of colour in your home. If in doubt, pair this vivid red with neutral colours to incorporate it into your colour scheme. Viva Magenta often shows up in stylish products like handbags, shoes and even lipstick.