Pantone is the leading authority on colour and has been for over 50 years. The company's Colour Institute works with companies from around the world to ensure that colours are consistently applied, interpreted and used by designers across all disciplines.
Pantone 2023 Colour of the Year - Viva Magenta
Viva Magenta 18-1750 is a shade rooted in nature descending from the red family and expressive of a new signal of strength and self-expression. It is a fresh, bright fuchsia pink that delivers confidence, vigor, passion and joy.
According to Leatrice Eiseman, executive director of the Pantone Color Institute, it is said to be "inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known".
How to use Viva Magenta in your home
The colour can be used as an accent or mixed with other hues to create a dazzlingly vivid palette. You could use Viva Magenta as a pop of colour in your home. If in doubt, pair this vivid red with neutral colours to incorporate it into your colour scheme. Viva Magenta often shows up in stylish products like handbags, shoes and even lipstick.
Shop our Viva Magenta star lanterns
All handmade, our star lanterns are made with artisan techniques and the patterns and colours are screen printed.
Pictured, Firework Red. £16.95.
You could use them as a lampshade over an existing pendant light fitting.
Pictured, Fantasia Scarlet. £16.95.
Test and trial different locations in your home, with our LED battery light bulb on a rope.
Pictured, Light Bulb on a rope. £8.00
Go big and bold
Pictured, Large Firework Red. £25.95
Previous Pantone Colours of the Year include:
- 2022 Very Peri - periwinkle blue
- 2021 Ultimate Grey and Illuminating - neutral grey and bright yellow
- 2020 Classic Blue - rich blue
- 2019 Living Coral - bright coral
- 2018 Ultra Violet - deep purple
- 2017 Greenery - bright green
- 2016 Rose Quartz and Serenity - pink and blue
- 2015 Marsala - an earthy red wine
- 2014 Radiant Orchid - vibrant pink
- 2013 Emerald - green